​In my case, I wasn't really promoting a product, I was actually trying to promote a non-profit organization that is making a big difference in the world and trying to help those in need. The non-profit organization that I chose was the Make-A-Wish Foundation. I chose the Make-A-Wish Foundation because not only are they granting wishes for the sick, needy children who really need a wish to come true, but they put smiles on those kids faces especially with everything that is going on in their lives. Also, my brother was actually granted a wish from the Make-A-Wish Foundation, and it inspired me even more. My intended audience is adults, or people who want to make a difference in their communities. Aim at people with a lot of money who are willing to donate for a cause worth fighting for. I think this is an effective way to reach my audience because the Make-A-Wish Foundation actually doesn't really advertise much and looking at a picture using the many ways to catch a person's attention in an ad will be effective in maybe sparking something. Poster ads are pretty effective themselves. If I were to do this BM again, I would not procrastinate and use my time a bit more wisely. Also, I would add on an actual commercial, especially since I had a whole one in my mind that I just needed to put together. I found this BM really interesting and it taught me alot about ads, how to set up ads to be effective, theyre role in media, and what they are trying to sell to the consumer, etc. Hope you enjoy.

My product is a print advertisement for Laughter. Laughter is something that is in need in the world today, we have wars, poverty, homelessness, and other depressing things. This advertisement it so remind people to laugh, be happy, and appreciate the little things in life. 

The intended audience is well, everyone. There is no set age, race, or class that this is aim towards, it is for everyone.  The advertisement aims to include most demographics, including age, race, and gender. 

The inspiration of this ad came from usual medicine ads. Most ads for medicine include lots of people liked their new medication but the side effects of the ads usually are worse then the illness they are trying to cure. For example some allergy ads have the side effect of a stroke...thats just not right. That is why the ads has a humorous warning label, to make fun of usual medicine ads, and perhaps make people laugh. 

This ad is also effective because of the quote used at the top of the ad. "I love to laugh, loud and long, and clear" That quote is from Mary Poppins, almost every person knows that line and reminds them of a simpler time and a movie that most kids love.

If this ad could be redone I think the pictures would focus more of the people's faces and but more laughter centric, or perhaps have humorous pictures of animals or toys, to simply funny things. 

​ The product my ad is promoting is Sharpie writing utensils. The message that is given is "Make It Loud". This message means that you can turn a simple something into something loud, vibrant, and fun. My intended audience in this ad is students, and artists. In my ad I incorporate a student that is doing work, that isn't interested in it. I chose students as my target audience because I know a lot of them can relate. I also intended this ad to be for artists because I use simple utensils to make a art piece, which I know would attract artist. If I was to complete this project again I would have made a more detailed piece of artwork using the sharpies.

My product is the commercial for the documentary I am making for the non-profit organization called Phresh Philadelphia. Because of what Phresh Philly stands for (neighborhood cleanup and community empowerment) I decided to record what my neighborhood looked like on my way to school.

My intended audience would be the people of the community, so they can open their eyes to what is going on. The city is in shambles outside of center city, and folks who reside in the center city area, believe Philadelphia is fine. A news report video I saw did nothing but prove the ignorance of the people in Philadelphia, especially those people whom aren't living in these impoverished areas.

I believe this commercial was a great way to get to people to start off. The second one would reach the audience in a different way, but this is more of a "can you see it?" type of commercial. I wanted to go for something new, and not the typical commercial that you would normally see. If I were to do this again, I would definitely figure out that I couldn't use Final Cut a little earlier. I spent some precious time figuring that out before I switched to using iMovie. If I would have known that sooner, I would have definitely created both commercials to share at this time.

The product I sold for this project is snake oil, the thing people peddled back in the wild west, claiming it to have potency in curing all sorts of ailments. My snake oil is supposedly completely sincere, and the message is that it has a potency beyond all else. I wrote several ads aimed at several groups of people, and I hope that I hit everyone. I used print ads and a radio ad, and I believe these are effective because the immediate impact is greater. If I did this again, I would probably actually make a video ad, or maybe several radio ads, I just feel like I could've done a bit more.

By Henry Yam and Michael Dea

The aim of our advertising campaign was to promote the use of paper books as opposed to ebook readers such as the Kindle and Nook because we felt that they are superior to such devices. This idea comes from their being able to be lent to others without a major risk of losing an expensive device, their ability to go anywhere without financial risk, etc. The message we hope to convey through our four posters was to get people to use actual books rather than ebook readers such as the Kindle or Nook. The intended audience of our ad campaign is people ranging from early high school onward. This is believed to be an effective means by which to convey our message to our audience because it can be put into magazines or online. Furthermore, it is rather out of the ordinary for people of a younger age because they are not like the normal motion ads that are displayed online and almost everywhere.
If we were to do this project again, most likely we would change the kind of people we included in our ads. Instead of using historical figures, we would implement more contemporary people whom many more would recognize with relative ease. In addition to this, the implementation of quotes from such people about reading would most likely increase the effectiveness of the ad by showing a kind of "endorsement" of the product.