What my group did was we made signs that give detail on dropping out and we also made interactive signs that you can pull a slip off of like one of thought guitar lesson flyers with the number on the little tab, we made QR codes on our flyers that lead us to our website. We placed these flyers all over the school in places that we assumed that people would look and we also got pictures of people reading our signs. The website has great detail on high school drop outs and reasons not to drop out with out, the website is nicely designed i believe but that is just my opinion, everything on the site is convenient and everything is where it's suppose to be, and all the links go to the right places.

Another thing we have is the survey, the survey asked important questions. asking if you know some one who dropped out or if you did drop out what grade where you in. the survey I believe made a big impact because i sent it to every one in my gmail list and I posted a link on Facebook, twitter, and I made sure people saw it. I also posted a link to the website on those sites i've just mentioned. The survey was well organized, there wasn't any spelling errors, the design wasn't too bland or too popping, it was a standard design nothing too spacial about it.

The slogan is what i made i made a couple of them than i picked the one i liked the best witch is "If you drop out of school, you're dropping of your future" I like this one because it's inspirational and i thought it was more thought out than the others, and it makes sense. The quote is in one of the interactive flyers at the top of the page, in a nice font that is big and noticeable at the top of the page, so it catches your eyes. it's long and short i have to say it looks kind of skinny but besides that, it looks good, there are no misspellings on any of the flyers, and there isn't any spacing errors either. 

What I learned during this project is that most of the people who drop out of high school, usually are 9th graders, I don't know what it might be because of a big change, meeting new people harder work, it all depends on the person. and not a lot of people drop out there senior year it's the most early and the least late.

Originally I was afraid that my group wouldn’t work well together and therefore wouldn’t get done. I was surprised to see that in most classes most of my group was actually working. I took point on the website and had Markietra take point on the posters. 

The website, while good in theory, wasn’t successful. As of now we only have 8 viewers. I don’t understand why though. We have put posters up at SEPTA stops and a few in the school. People just aren’t interested in this site. The process went well. Everything was done on time and to completion. I was the main one who came up with ways to actually change SEPTA. I didn’t really get help from my group. That part of the site is what the message really is.

We started wanting to do a PSA but there was no way to count how many people saw it or if people reacted to it, so that failed. The website was the only way we saw to get a number for the people who saw it. The website came out looking nice but again didn’t get many viewers.

Overall I think that with some more time the website will accumulate views. I hope that eventually it will become guidelines for people on SEPTA. The fact is people just don’t care. When SEPTA becomes bad enough people will find the website and will start to follow the rules.

Throughout this project, my group and I have been thrown about by our own sense of creativity and naive decision making skills.  We started out this project with a completely different target audience than we ended up with, and our individual pieces have grown beyond what we could have hoped for them.  When we started, we intended to market our idea of having teen friendly places to business owners and others like them, but as we went, we realized how hopeless that truly was.  We came to the conclusion that those business owners probably didn’t care enough to even look at our advertisements, so we shifted our lens of focus.  We decided to target the teens that this movement would affect the most, and changed our approach.  Originally, we were trying to get the business owners to change their entire way of business, now we’re more focused on bringing the focus to the business’ that already do this.  This allows us to cast a broader net and pull in a larger audience for our movement.

My component of our campaign was to make video advertisements that would help pull attention to our website, which Lexi was in charge of.  I tried to make the ad’s short and entertaining, while still getting the point of our campaign across.  I managed to do this by using a catch phrase, “maybe you should get out more”, and making sure to advertise our website with every video.  This strategy worked well with the posters that Gabby made, because together they targeted a large audience of teens that will undoubtedly, at some point, get bored.

This project let my group delve into our inner creativeness, and maximize the effectiveness of our advertisements.  We made sure our posters and videos were entertaining and kept the attention of our audiences, which will ensure that people will inevitably flock towards our campaign.  This surety comes from knowing that we chose the most effective market in which to advertise our website, as well as knowing that we got our message across in an effective way and a clear manner.

This process was quite challenging. I was happy to find that I received my first choice, however I did not realize how hard that task at hand was. With healthcare as our topic I thought it would be simple enough that we just write a few facts about healthcare, explain why  everyone needs healthcare. When our group came to the conclusion that we needed to have a focus target we were in a bit of a pinch. We felt sure, we can target the healthcare CEO's but we then thought why would these people care remotely about the problem. We can already assume that these people recognize the issue at hand but don't really care. They were taken off our hit list.

 We thought about the idea of talking to the american citizen but we figure that they already knew about the situation or are involved so focussing on them wouldn't work. We really struggled with this because we didn't know who was a logical target. We then decided to focus on the bosses of smaller jobs who don't receive benefits. We chose this because we figured these jobs weren't so high up that we couldn't be able to reach them and we felt that even the little jobs deserve benefits also.

 Aside from that challenging task another issue was trying to find a decent hook. We wanted something catchy so it wouldn't be a boring campaign just explaining what many people know. We decided to create and QR code and place it on a bandaid then place these bandaids all over philadelphia. These QR codes would take the reader to our website and we encoded a count tool to witness how many people viewed our website. We first thought the QR code wouldn't be as effective because when it comes down to it you don't see many people going out of there day to scan a piece of paper.

 I tried to make the website look somewhat attractive so that if people did visit it they would have something to look at but to add the the visual I thought of making a video to promote our campaign..

My group members, Matthew Marshall, April Woodburn, and Aidan Rios, and I made a campaign for SEPTA. Everyone had at least one bad experience on SEPTA, and we wanted to change that. Our goal was to make people understand that SEPTA could be a much more safe and a more peaceful ride if everyone would be considerate towards each other. To send out our message, we decided to make a website and promote it by making posters and posting them around SEPTA stops. Matthew and April worked on the website, and Aidan and I worked on the posters and promoting our website and campaign.

I made one of the posters for my group. I thought that it was hard to do because I wanted to find pictures that people could relate to, but also make it a little humorous. I found a picture of people pushing each other to get on the bus. It was a picture many people could relate to so I went with that one. I also wanted a good slogan to catch peoples attention. I always see the sign on the SEPTA that says please no eating, drinking or smoking. Underneath those words were it’s common courtesy and It’s the law. I copied that for my poster because everyone knows that sign. Matthew and April made a QR code for me to put on the poster, so that people can use their phones to get to our website.

After finishing my poster I printed them and posted them onto every SEPTA stop that I could . I gave some to my aunt because she works at King of Prussia. She posted the posters near the bus stop. I thought that would be a very good place for them to be because King of Prussia is very popular, and many people catch the bus to get there.

The most struggling part was getting people to view our website. I posted the posters around, but the next day it was raining. I think that many of the posters were ruined and that messed up how many views we could have gotten on our website. 

My group’s topic was about the Philadelphia School District closing down Philadelphia public schools in order to save money. When we were given our topic we had to decide what audience we wanted to target, so we decided to target students since they were mainly the people being affected by the school closings. Once we had our audience that we were targeting we then had to choose how we wanted to get the word out and aware people of what was going on. As a group we split up what was going to be done, Tamatha was making a YouTube video, Jamekea was making a FaceBook page, Roger and I made a website. 

As a group we wanted to show students what the purpose of our campaign was about and how it was going to be established. Each day in class we set out goals about what was going to be needed by the end of the day. On Monday March 18, 2013, we wanted our campaign’s project to be done so we made sure that the YouTube video was done, the FaceBook page was made, and the website had all of the information needed for the audience to understand what we were trying to establish and help them understand.

On our website’s front page we wanted the audience to know what we were proposing in our campaign, the problem that was occurring, and what our campaign was about. We then wanted to give the audience information about what the main reason was that the school district was closing down schools. We showed our gallery of of video from news channels where they talked about what was going on in the Philadelphia School District and how students, teachers, and parents felt about the change that was occurring. Last but not least we represented our sources of our information that was provided. As  a group we worked hard to establish information and how we were going to get the word out about our campaign to students, this way they’ll be aware of what ways they can help save their school from being such down such as fundraising, parents helping out, and much more.

For the most part, I really liked this project because it was fun and I had a lot of wiggle room. I was allowed to promote and spread my word, something I never got to do before. I always wanted to show the world what I care about in life. What I think is important and I got the chance to do that with this project. I got the chance to promote my own work, something that I helped put together and that was great.

But I’m not going to make it seem as though it was a easy thing to do. There was days that I stressed out about whether people would like our page, videos and view our website. I was worried that my friends would ignore it because they thought it was spam or that I was being weird. I guess I’m always that one person who worries about what other people have to say about me. By me stressing out about that, I started to feel as though I was bringing my group down because I didn’t have any faith.

If I would have been more supportive and had positive thoughts, I might could’ve been able to promote our stuff even more. Another thing I did was set our campaign on a pedestal and when we failed to reach, I felt bad. My expectations were way too high and I didn’t realize that until we got results. But the results are still good whether we reached my expectations or not.

Overall, I managed to get our campaign out there to people who I know will help promote it. And by me doing that, it raised my spirits as well as my group mates. Now I know what that big numbers and views doesn’t happen over night. And that it takes more than two weeks to get a campaign well known. But this was a great project because it taught me patience is key and not to get big headed with things. We all was able to set goals and reach them. And I think we as a group did a spectacular good with our campaign.

We all started with a few silent cheers, we all knew how we worked, we all knew that we worked hard, and we all knew that we would be abel to work well with each other.  Our project was focused around the problem of homelessness in Philadelphia, not for any particular age group just in general.  After we had gotten our weaknesses out in the open, and all tried to come up with ways that we could try and keep them from happening, the most successful of which was doing a large amount of the work in class where we could all support each other and keep our selves on track, we started brainstorming ways that we could tell the public about our problem.  

The components that we decided to use were a blog/website, a QR code to get people to that website and some announcements on twitter by Drue.  Of all the components I think that obviously the blog is the most informational but of the other two which were used for getting people to go to the blog the QR code was the most successful, although slightly less so than I had expected.  I thought that it might be able to get us a slow, but steady, stream of people maybe like 10 a day but instead it got somewhere around 60-80 people the first day or two and then almost no one.  I think this was caused by the advertisement of the QR code, we had put in big letters, “FREE MONE, SCAN ME”, then at the bottom, it said “Not really free money but thanks for view our website”, once people started to find out that it wasn’t really what it claimed to be I don’t think it drew in as many people as it could have.  We all contributed to the blog, especially Owen and I we put a lot of the posts on to there along with Dejah.  We posted a lot of the information that we had found on our previous project because we already had the information.  

We ended up with about 253 views to the blog by the end of the recording time although a couple were from when we were testing the QR codes and making sure that it worked. Overall we did pretty well with the project I think, we met all of our deadlines, and we did our best that we could do for advertising with a budget of absolutely zero money.  

It all began with a mini project that Ms. Pahomov assigned to the class. We were split up into groups of 2 and given the choice to chose a topic to touch on about problems in Philadelphia. After every group presented their project, we voted on the top problems and then each of us were give a topic that we liked the most. The people that chose the same topic, were in the same group and within the group our job was to create a campaign to spread awareness.My group chose the topic of high school dropouts, and our campaign was to spread awareness that the dropout rate in high and increasing as we know. Also that staying in school benefits your future.

My group first decide on the audience we wanted to target which was teenagers because those are the people high schools consists of. We all decided on components that we should use that will get our message out, a website, a survey, youtube video, flyers , QR codes, and a catchy slogan. I worked on the website which at first seemed easy but I began to put ti together  I had to think of things to actually post to the page. I started to post things like “Our mission” and pictures but the blog still seemed empty so I decided to post quotes that students wrote from the form that I created. I had to also make the blog creative and by that I mean the our all design of it. Making the blog eye catching was very important to me because that is what grabs peoples attention and makes them want to actually read it and learn more. As the blog started to come together we got views everyday, and even exceeded our goal, which made my part successful

The survey/form was also my idea but I don’t think that was success at all. My goal was to get at least 100 responses but instead we only got 26. I posted the link on social networks and even asked my group members to send the link out. But it winded up not being as effective as I planned. 

I  had the idea of creating QR codes for the flyers so that it would be easier for people to get to the website and the form. The codes were placed on the flyers and put around school. I don’t think the QR codes were that successful because I didn’t see people scanning them with their phone. Maybe if the flyers with the codes were placed outside of school, people would had scanned them, making this component more successful.

Overall I enjoyed this project and had fun with it. I just think if other in my group had worked harder and had things done on the deadline we assigned, the campaign could have been more successful. 

At first I didn’t know if I wanted to vote for this topic again since I already did a mini project on it, but then I thought to my self that I still like this topic and with the benchmark I knew I can improve on how I can represent this topic and how I can actually make people aware of this problem. After knowing a lot of your friends and family that dropped out of high school, it makes me want to show people that this situation is just as serious as a disease.

 

As me and my group sat down and discussed on the components that should be apart of out campaign, the number one thing that was on our minds were “Who would want to look at this”. We needed to target teenagers and since we are teenagers we knew how to do that. Everything we put out was for teenagers to be aware because the highest dropout rates are mostly from 9^th graders.

 

We choose to do a couple components to really get people to pay attention. We choose to do a PSA, questionnaire, create flyers, websites, QR codes, and a slogan. I was in charge of doing the flyers. In the beginning when Ms. Pahomov made us do the activity to show our weakness and strength, I got to be in my strength, which was designing. I thought to myself that this was going to be easy but after two flyers I got stuck. I tried to make flyers that we see on social media because most of those happen to catch people’s eyes. But as I was creating them I noticed that, what is in the big words are what makes people want to read them. I created these flyers based of being information and to represent what we want people to see. We want teenagers to know that the four years in high school are worth it and that they are almost finish after being in school for eight years.

 

            Designing the flyers was fun because I got to utilize my strength in this project but once I was done, the next step into creating flyers was to actually catch people in the act of looking at it. One of my flyers I had cut slips of papers that people can detach off of the flyers if they support our campaign. Majorities of the flyer are basically ripped up because a lot of people ripped of the slips and some are still alive with a couple of slips ripped out. We had a lot more people that supported our campaign then people who didn’t. In side the boys bathroom I had posted a flyer on the back wall but then the next couple of days it ended up in the urinal. I still count that as supporting our campaign because they had the choice to rip it off the wall and throw it away but instead they stuck it in a place where a lot of guys go.

 The first day my group had posted the flyers we had a lot of people reading it and ripping of the slips so that was the perfect time for us to actually document that people are reading what we put out. To document this we took pictures of the ripped paper and just someone standing in front of the flyers actually reading it. Of course we were happy because not everyone will read flyers that are posted around the school unless it concerns them. For them to read our flyers was a success in our campaign because now we know that there are people with the same mindset as us and know that high school dropouts are a problem.