Best 2fer

​                                                      The Decline of Advertising

Intro:
Advertisements are the best way to display a product. The best ads attracts viewers’ attention and gets them to buy the item shown. With the introduction of new technology in the last decade, the advertisement game has change for the worst. With phones, computers and the internet it is easier to get an advertisement to the consumer, but the quality of those advertisements has went down as companies can just spam out ads. This is different from ads back in the day as companies had to make the advertisement count because they will only have a couple ad spots on television. The introduction of new technology has made advertisement lazier and a nuisance than the ones created before it.


Mobile Game Ads:

Advertisements in mobile games are sometimes annoying. They can stunt the gameplay as some game developers do not allow the game to be played for a couple hours until  an ad is watched. These type of ads are called rewarded ads; a video is watched and then the player is rewarded with lives or in game currency. Usually the advertisements displayed would just be a video of the gameplay.These ads are most of the time generic and shows viewers that not much effort was put into them. In order to account for the lack of quality, the advertisement have small X’s making it hard to exit out of ads. This causes people to accidentally click on the ads

Pop Up Ads:

The most hated form of advertisement on the internet is the pop up ad. These ads occur when a person gets on a website and then a random advertisement pops up. The advertisement is not apart of the website, instead it is a whole new tab. Sometimes these advertisement can give out malware and viruses if you click on it. The creator of pop up advertisement stated, “I’m sorry. Our intentions were good.” The Internet allowed advertisements to be forced onto people, so it doesn’t matter how good the ad is. People are going to see them regardless, they may even accidently click on the ads.

Old Advertisement:

    Before the internet, one of the best places to advertise was the newspaper. Newspaper advertisement did not intrude on the articles and conveyed a straightforward message. They did not try to trick people into accidently doing something like mobile game advertisement. Overall, they were a simple and effective way to advertise. Though internet advertising may be more effective now, they do not have the same quality as newspaper ads. With even some mobile games false advertising, making their games look like a first person shooter, when in actuality it is a tower defense game.

Conclusion:

   Overall, people may think that this is no big deal but they don’t see that this reflects where society is at the moment. Where people value fast advertisement over quality. This is neither a good or bad thing, it just makes advertisement over saturated and harder to make something stand out. Advertising is just adapting, and in return the consumer is adapting as well. Seeing advertisements as a nuisance instead of a pleasurable clip of a fascinating new product.


Work Cited:

Chen, Author Yuyu. "Home." ClickZ Why inapp ads may be the future of mobile advertising Comments. N.p., 27 July 2016. Web. 01 May 2017. <https://www.clickz.com/why-in-app-ads-may-be-the-future-of-mobile-advertising/90711/ >.

"Why Mobile Game Ads Look Nothing Like the Game." Motherboard. N.p., n.d. Web. 01 May 2017. <https://motherboard.vice.com/en_us/article/why-mobile-game-ads-look-nothing-like-the-game>.

Why this is my best 2fer:

I think this is my best 2fer because I had a nice and simple thesis that is arguable but not cluttered. Unlike some of my other thesis that were kind of complicated and did not have a straightforward objective. I also made sure that my work was peer edited and not have simple mistakes. In my other 2fers I had errors that I did not catch before submission.

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