Process Paper

Our group’s topic was teen entertainment. We started out brainstorming ideas for PSAs, posters, websites, etc. Our original take on this topic was looking at it on a serious level and targeting business owners to drop age restrictions and encourage the creation of new teen-friendly places and events. As we were sitting there working on a dry, boring campaign, we realized that we missed out on a huge thing: a teen entertainment campaign should be entertaining! From there sparked so many ideas from each of us. 

The first thing I suggested was calling our campaign “enterteenment,” which my group members thought was absolutely corny, but I didn’t care and it stuck! Without really trying to, I took over team leader. I totally didn’t mind taking on this role and wanted to bring everything together. To do this, I created a wordpress blog. This became our website and the medium that brought all of the components together. 

Since enterteenmentcampaign.wordpress.com because my baby, I could do anything I really wanted with it. My goal was to create a place where teens could find cheaper concerts, upcoming events, teen-friendly places, cool videos, and maybe some interesting news articles. I wasn’t very concerned with the appearance of the site, more of how user-friendly it was and how easy it is to navigate through the site. To do this, I set up a homepage where every single post would be located, starting with the newest. I included a search bar in case a viewer was looking for something specific. 

I made categories, which are located on the side, so that viewers could break down the posts into smaller groups. From March to July, each month received its own category page where upcoming events were posted. You can mostly find concerts within these sections. I also posted a link to a song by the artist, ticket price, a link to buy tickets at, the venue it was going to be at, and the date and time. Another category is dedicated to teen-friendly places in Philly. Each post is about a different location in the city and why that place is ideal. I even included some suggested activities, stores, and food places to check out. The last category was videos you should watch, which is where the videos Willie made lived. I also was hoping to include other cool videos, but only wound up putting up one. The posters that Gabby created can also be found on the blog. 

Although Willie, Gabby, and I took over three different components of this campaign, we worked very close with one another; constantly suggesting and tweaking each other’s work. Willie and I decided that our slogan was going to be “Maybe you should get out more.” Gabby and I worked on some poster ideas. They also both helped me make final decisions on the blog. 

There are many more things and ideas I have that I wish I could have implemented. After discussing it with others and mulling it over in my head, I’ve decided to continue this campaign and website. Hopefully, it will expand and I’ll be able to use it as part of my capstone!