Media Fluency

As you can see, this slide is about photography. Well how do you know this? Rhetorical question for you, I’ll answer it myself. I set up this slide to be glance media. What is glance media you ask? Glance media is a type of media that you can look at or pass by quickly and instantly know what it’s about. A billboard, for example, should be glance media; companies want you to be able to know exactly what they’re talking about or selling as you pass it by.

Well now that you know why it’s simple, you may be thinking, “Okay I know it has to be simple. But why does it have to be so big? [Gestures to slide, specifically the word “Photography”] It’s not an actual billboard.” Good question! It only needs one point because the slide is just an aid in speaking. If it only needs one point, why not make sure that point gets across thoroughly? Big font and little points are remembered.

“Why do you have that empty, blurry space on the edge, Sara?” [Gestures] some would ask. The reason for that is known as the Rule of Thirds. Imagine looking through the viewfinder on a camera. Have you ever noticed that there are faint lines going through the image? [Draws lines] The viewfinder breaks up what you see into thirds going horizontally and vertically. The Rule of Thirds makes things aesthetically pleasing. Think about if you had a picture of a flower or a person [Drawing] in the center of the photo. It’d be incredibly boring! I have this set up like this specifically to appease the Rule of Thirds.